![]() Thus, it is possible for car dealers to sell cars at near-invoice prices and still make a profit. These incentives usually range from 1 to 3 percent of the invoice price. It is common for dealers to get incentives from car manufacturers for every new vehicle they sell. However, sometimes dealers will offer vehicles for near or below invoice price. Dealers ideally try to sell vehicles above invoice prices, to maximize profit. A car invoice is the price at which a dealer purchases a vehicle from the manufacturer.
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